Generatr Named Exclusive North American Media Reseller for British Airways, Iberia, and Eurostar
FOR IMMEDIATE RELEASE
Generatr Appointed Exclusive North American Media Reseller for British Airways, Eurostar, and Iberia Airlines
Toronto, Canada – November 25, 2024 – Generatr is proud to announce its appointment as the official exclusive North American reseller for the media properties of British Airways, Eurostar, and Iberia Airlines. This landmark partnership grants Generatr the opportunity to connect advertisers with some of the world’s most affluent and influential travel audiences.
Through this collaboration, Generatr now provides unprecedented access to a premier international travel media portfolio. The offering spans multiple platforms, including in-flight magazines, digital channels, onboard experiences, and airport and station-based advertising networks such as digital screens and ambient displays (e.g., posters, decals). These platforms collectively reach high-net-worth individuals, luxury travelers, and affluent business professionals—audiences that are highly sought after by premium brands aiming to make a global impact.
“This exciting new partnership represents a significant milestone for Generatr, reinforcing our commitment to delivering world-class media solutions and helping brands connect with the world’s elite travelers,” said Rose Giles, VP of Media Solutions at Generatr. “It’s a privilege to represent such iconic travel brands, and we’re excited about the opportunities this partnership will unlock for our clients.”
Generatr’s collaboration with Cedar Communications, a leading content marketing agency, has been integral to establishing this partnership. A special thank you goes to Justine Daly, Alisa Stamenkovic, and Arantza Aztarain at Cedar Communications for their trust and collaboration in making this a reality.
Key Highlights of the Partnership:
Global Reach: Exclusive access to British Airways, Eurostar, and Iberia Airlines’ media platforms.
Affluent Audience: Opportunity to connect with a highly targeted audience of business professionals, luxury travelers, and high-net-worth individuals.
Multi-Platform Advertising: In-flight magazines, digital content, onboard experiences, and innovative ambient and digital display networks.
Generatr is excited to help advertisers and partners leverage these exceptional platforms to create meaningful engagement and drive results in the global travel market. As the exclusive media partner, Generatr is uniquely positioned to support North American brands in reaching new heights through this unparalleled media portfolio.
For more information about our global travel media portfolio, please contact:
Rose Giles
VP, Media Solutions
Email: rose.giles@generatr.io
Phone: +1 (416) 953-9053
Stay tuned for more updates as Generatr continues to expand its presence in the global travel media space.
